Color Specifications:
Cecil Soil Magazine is printed using 4-color process. Specify all colors in your ad as CMYK process colors. Assign the correct color profile for Gloss, Coated Web Press. RGB must be converted to CMYK before printing. Make sure your files do not include any spot colors (such as Pantone 1234) or your ad may yield unexpected results.
File Formats:
Cecil Soil Magazine is created in a Macintosh environment
using Adobe InDesign CS3. InDesign CS3 or earlier files from the PC or the
Mac are welcome (Quark files —Mac version 7 or earlier — also welcomed).
Be sure to gather
all fonts and linked images used
in your file. Compress
your collected folder
into a ZIP or SIT
file before submitting.
Freehand or Illustrator (version CS2 or lower): Send both the original file
and an eps. Please include printer and screen fonts for any font
in your ad or else convert type to paths (outlines) before you
send it. Be sure to include any other graphics (such as imported
TIFFs) placed in your ad.
Photoshop(version CS2 or lower): Submit either a Photoshop PDF or TIFF file
at 300dpi. For color
ads, be sure to use
a 0%[C] 0%[M] 0%[Y]
100%[K] mix for any
type smaller than 10pt.
Pagemaker and any Microsoft layout program: Please submit a PDF of your ad. PLEASE NOTE: Microsoft Publisher files will NOT be accepted under ANY circumstances. You must convert to a high-resolution PDF.
*PDF (preferred format): Because of the WYSIWYG (what you see is what you get) nature of the PDF format, we'd prefer for you to submit this type of file. We experience far fewer surprises during output, and it just results in a more pleasant experience for everyone.
To create your PDF, first check to see that your images are
the proper resolution
(as explained in "Image Formats" below). Use the "PrintOptimized" settings
in Distiller to avoid
having your images
downsampled, and be
sure to embed the fonts
in your file. Remember
to include your bleeds, if applicable. Do not include registration
or crop marks. Remember, unless you have bleed, your
document size should
be your ad size.
Image Formats:
Linked images (TIFFs, JPGs, etc) need to be 300dpi at their
final unstretched and unshrunk size. This does
NOT include vector
EPS files created
by a vector program
such as Illustrator
or Freehand.
Your images should be saved with a CMYK color profile. RGB images
will be converted to
CMYK before printing.
There are inherent
color shifts in this
process so it is
preferred that you
do this conversion
yourself in the event
that additional color
adjustments are needed.
We accept images in
the following formats:
TIF (or TIFF), JPG
(or JPEG--saved
at the "highest
quality" setting), or EPS. If your image contains clipping paths, please be sure they are cleaned up to contain as few points as possible. If you use Photoshop's "magic wand" tool to create your clipping path, be sure to use the pen tool to removing extraneous points afterwards.
File Naming and Delivery Options:
Please name your file with your company name. If we receive ads from five different sources on the same day, all named "cecilsoil.pdf", things get a little confusing for our designers.
If your e-mail program supports attachments, that is the preferred
method of transfer.
Compress files using
WinZip or StuffIt before
you send them. If you
are unable to send
your ad by e-mail,
or if the compressed
file is larger than
4MB, we can
provide a temporary
ftp account to which
you can upload your
compressed file. Please
contact us to make
those arrangements.
You may also mail or
drop off your files
to us on CD or DVD.
Where to Send Your Ad Materials:
Proofread your ad (double check spelling, address, phone number, etc) and chose one of the following delivery methods:
Email (preferred):
csmadvertising@zoominternet.net
Hand Delivery:
Cecil Soil Magazine
1149 Telegraph Road (Route 273)
(beside Horse Unlimited Saddlery)
Rising Sun, MD 21911
Mail Delivery:
Cecil Soil Magazine
P.O. Box 645
Rising Sun, MD 21911
FTP:
Please contact us to arrange a temporary account.
Best Case Scenario:
You'll earn a gold star if you send us:
- A perfectly proofread ad...
- exactly the dimensions listed on the template...
- with embedded fonts and CMYK images of the required resolution...
- in properly generated PDF format...
- sent to us by email.
...and our designers will be eternally grateful!
